In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

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In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of fin
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Select and research a company that is having financial difficulties or is on the brink of bankruptcy. 

Review Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia.

 JC Penny is the company!

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

  • Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
  • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
  • Create a plan to implement the strategies you selected.

Include APA-formatted, in-text citations, and a reference page with at least 3 sources.

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