the PowerPoint will inform how social media can help an organization improve in areas such as sales, performance, culture, or positive image. Your audience is the same manager; someone who is familiar with social media but wants to learn more about how they can use it to help their organization reach its goals.

Develop a PowerPoint presentation of 12–18 slides including:

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  • A title slide.
  • An agenda slide.
  • An introduction slide.
  • Body content slides.
  • Conclusion slide.
  • A sources slide.

All slides count toward the required length. Start with your slide deck from the Week 5 assignment. Incorporate feedback you received from the professor and expand the presentation for this assignment.

Instructions

  • Revise your slide deck from Week 5 presentation, taking your professor's feedback into account. 
    • Revise the title slide.
    • Revise the agenda slide.
    • Revise the introduction slide.
  • Develop 10–15 body slides for your presentation that inform a manager how social media can be used to help an organization reach its goals. 
    • Overview of issue or opportunity.
    • How a selected social media can be leveraged to resolve an issue or leverage an opportunity to help a company reach its goals.
  • As you develop your presentation, refer to the general design requirements found in Chapter 12 of your BCOM text.
  • Your presentation must be submitted in .PPT or .PPTX format. Other submission formats will be returned ungraded. Incorrectly formatted file submissions may be corrected and resubmitted for late credit.
  • Focus your work on clarity, writing mechanics, professional language, and appropriate style.
Requirements

The PowerPoint presentation must adhere to the following requirements:

  • Content: 
    • Revise the first three slides of a presentation that addresses the use of social media in the workplace. 
      • Include the title of the presentation, your name, and the presentation date on the title slide.
      • List the key points that outline the structure of your presentation on the agenda slide.
      • Provide an overview of the presentation purpose and its context to the target audience in the introduction slide.
    • Cover the purpose and key points of the presentation in 10–15 body slides with illustrations, images, and graphs/charts that reinforce the key points and purpose. 
      • Use Figure 12.1 Process for Planning, Preparing and Rehearsing Presentation in the BCOM text as a guide for developing your presentation.
      • Use Figure 12.2 Presentation Planner in the BCOM text to organize the content for your presentation.
      • Use Figure 8.1 Inductive Outline Used in Persuasive Messages Sent in Written, Electronic, or Spoken Formin the BCOM text as a guide while developing the presentation purpose and key points.
    • Conclude the presentation using a single slide for the closing that contains a one-sentence wrap-up statement reinforcing the purpose of the presentation.
    • Provide the required number of two references; all references are peer-reviewed, academic references that are added to a sources slide after your closing slide using the Strayer Writing Standards.
  • Format: 
    • The presentation should be a minimum of 12 and a maximum of 18 slides including the title and sources slides.
    • Format your PowerPoint with headings on each slide, use 10–20 graphics throughout, and ensure the presentation adheres to visual best practices as outlined in BCOM
      • Use images, graphs/charts, and illustrations as appropriate to support the purpose and key points.
      • Figure 12.3 Designing Compelling Slides in the BCOM text as a guide to slide design.

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