This assignment builds upon your work in Units 1 and 2.

The board of directors agreed with your strategic report, and now the chief marketing officer (CMO) would like you to provide the board an analysis of the company’s consumers and their perception of the company.

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This assignment builds upon your work in Units 1 and 2. The board of directors agreed with your strategic report, and now the chief marketing officer (CMO) would like you to provide the board an analysis of the company’s consumers and their percept
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You will write a 5-page consumer analysis that includes the following:

  • 3 interrelated decisions involved in formulating strategic marketing for the company
  • Marketing for market entry
  • Market segmentation
  • Market targeting
  • Positioning

Include your company’s strategy for the following;

  • Corporate social responsibility (CSR) and its three Ps
  • Planet (health of the environmental systems)
  • People (human capital)
  • Profits (traditional financial measures)

Deliverable Requirements

Your company’s consumer analysis will be at least 5 pages. Make sure you use APA formatting while using while using Chapters 8 and 9 of your textbook and four other outside sources, for a total of five sources.

Submitting your assignment in APA format means, at a minimum, you will need the following:

  • Title page: Remember the running head. The title should be in all capitals.
  • Length: 5 pages minimum
  • Body: This begins on the page following the title page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

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